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                江小白推出新品包裝設計,不玩“故事?!绷诉€

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在大眾的傳統印象中,酒類包裝往往帶有老干部般的穩重風格,似乎一直與年輕消費者保持“距離”。而要說最懂年輕人心意的,除了微醺浪漫的RIO雞尾酒,江小白也憑借簡單、純粹的理念,收獲了許多年輕一代的喜愛和追捧。以往我們熟悉的江小白,都是以故事瓶的形式呈現有趣的文案,進而激發與消費者的情感共鳴。不過,在果酒逐漸興起的市場背景下,江小白也順勢定位新方向,以“高粱酒+果味”的巧妙結合推出果立方系列,再次給大眾帶來不一樣的驚喜!包裝依舊呈現年輕、時尚的設計風格不同的是這次的果味酒包裝“不講故事”了,而是選擇時尚的插畫設計,直觀展現年輕人的宅生活和Z時代文化。玩起諧音梗也是一套一套的除了果味版的新春限定,不妨嘗嘗奶茶味的江小白?禮盒選擇簡單的手繪,搭配金色燙印字體,使得畫面層次感豐富而不顯贅余。江小白瓶身標簽貼,以彩色手繪延續一致的插畫視覺,奶茶杯與酒本身的碰撞,趣味十足。江小白這次推出新品包裝設計,你給打幾分?
                上一篇:啤酒包裝還能這樣設計,真是醉了
                下一篇:獨特的品味:一款紅酒酒標&包裝設計
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